Toyota: Selling More, Adding Capacity

  Toyota has had a pretty good week.


Toyota has had a pretty good week.

The April issue of Consumer Reports came out. It includes the publication’s top 10 models in various categories. Toyota scored five of them. They are, Family Sedan: Camry Hybrid; Small SUV: RAV4, Family Hauler: Sienna V6; Green Car: Prius; Family SUV: Highlander.

Then the company released its February sales figures, and they’re finally moving in the right direction, up 7.9% compared with February ’11.


All of which play nicely with an announcement that the company made yesterday, which is that it is expanding the production of six-speed automatic transmissions in the Toyota Motor Manufacturing West Virginia plant in Buffalo, WV, from 400,000 per year to 520,000.

To increase the capacity, Toyota is investing an addition $45-million in the plant. That will bring the total investment to $1.3-billion. They’ll also be adding about 80 jobs, bringing total employment to about 1,200. The expansion is scheduled for completion in July 2013.

The six-speeds are used in a variety of Toyota models built in North America, including the Camry, which continues to be the best-selling car in the U.S. Its numbers were up 26.9% compared with last February.  Looks like they’ll need the additional transmissions.