7/15/2011

BMW & Art of the Car

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It’s not often we get a chance to gloss the Futurist Manifesto (F.T.

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It’s not often we get a chance to gloss the Futurist Manifesto (F.T. Marinetti, 1909), but this point:

“4. We declare that the splendor of the world has been enriched by a new beauty: the beauty of speed. A racing automobile with its bonnet adorned with great tubes like serpents with explosive breath ... a roaring motor car which seems to run on machine-gun fire, is more beautiful than the Victory of Samothrace.”

is glossed by BMW’s Dr. Thomas Girst in relation to BMW putting the BMW Art Car Collection on the Internet.

If you’re not familiar with it: since 1975 BMW has been having artists take a car and transform it into something that is distinctively theirs. There have been 17 artists who have had this opportunity.

C

Alexander Calder car

Among the comments from some of the artists:

· “I love that car. It has turned out better than the artwork.” Andy Warhol

· “I think mobile museums would be a good idea. This car is the fulfillment of my dream.” Robert Rauschenberg

· “The car has wonderful lines which I followed.” David Hockney

Go check out the collection here.

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