Audi Invests Big

Regardless of the current exchange rate, €22-billion is a lot of money.

Regardless of the current exchange rate, €22-billion is a lot of money. In U.S. currency, on the order of $30-billion. And that’s what Audi plans to invest between now and 2018.


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Rupert Stadler, chairman of the board of Management, stated, “We had set the goal of 1.5-million deliveries per year by 2015, but we already achieved that quite comfortably in 2013. We are now decisively steering towards our next milestone of two-million deliveries. This is why we are keeping our foot on the gas regarding investments and why we are hiring new employees in 2014.”

Of the monies, €16-billion is to be spent on fixed assets. Which presumably means plant and equipment, for the most part.

Audi intends to increase its global product offerings from 49 models to 60 by 2020. This helps explain why it is building a plant in San José Chiapa, Mexico, that is to launch in 2016, why it is going to restart production in Brazil in 2015, and why production will soon begin at a second plant in Foshan, China.

And lest all of this seem to indicate that its German base is going to become less important, the company pointed out it will be making half of its production investments in Ingolstadt and Neckarsulm.