5/15/2015 | 1 MINUTE READ

A Rolls for the Catwalk

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Although the Rolls-Royce manufacturing facility in Goodwood is legendary for the hand-craftsmanship that is all part of making its prestigious motor cars, this material handling system is, well, a bit over the top: Were those young ladies actually building anything, it would be this, the “Wraith—Inspired by Fashion”: Speaking of the vehicle, Giles Taylor, Director of Design for Rolls-Royce Motor Cars, commented, “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion.

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Although the Rolls-Royce manufacturing facility in Goodwood is legendary for the hand-craftsmanship that is all part of making its prestigious motor cars, this material handling system is, well, a bit over the top:

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Were those young ladies actually building anything, it would be this, the “Wraith—Inspired by Fashion”:

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Speaking of the vehicle, Giles Taylor, Director of Design for Rolls-Royce Motor Cars, commented, “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car.”

If asked what color the car is, someone might answer white, knowing full well that there would undoubtedly be an adjective in front of white. As it turns out, the WIBF is actually two-toned. There is Andalucian White and Arctic White.

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In addition to which, there are exterior accent colors, Jasmine, Tailored Purple or Mugello Red. The car’s shoulder line has a thin, hand-applied line of the selected exterior color. (Presumably there is no photo of one of the models performing this task, lest there by some splatter on the couture.)

Here’s an interesting fact about the vehicle: the lacquering process for the wood affixed to the dashboard of the Wraith—Inspired by Fashion takes nine days to complete.

Given that, they might as well have top models doing the material handling.


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