VW & Gilt = Amazing Jetta Sale

While we had fully intended not to continue to provide Christmas shopping tips, what’s occurring today at noon Eastern is too amazing not to mention it.

While we had fully intended not to continue to provide Christmas shopping tips, what’s occurring today at noon Eastern is too amazing not to mention it. Volkswagen is partnering with the Gilt Groupe and will be selling a brand new 2011 VW Jetta for $5,995.

That’s right: $10,000 under sticker.

In all, there will be three cars sold at that price, with the other two going up on Thursday and Friday.

V

A couple points:

1. You have to be a member of Gilt, an e-commerce site. You can become a member by logging on to www.gilt.com/vw

2. Today’s sale is only accessible through Gilt mobile apps (the Apple mobile OS or Android devices). Thursday’s and Friday’s will be available via a mobile device or on the company’s website.

As Tim Ellis, VW vp of Marketing put it, “By creating a special price of $5,995 for each Jetta on Gilt, Volkswagen has taken our tagline, ‘Great for the Price of Good,’ to a new level that will certainly create excitement and attention.”

Which may qualify as the Greatest Understatement of 2010.