The Mercedes Card

Attention would-be-but-can’t-afford-it Mercedes-Benz owners. (Which admittedly is rather confusing: think of it simply as someone who would like to buy a Merc but simply doesn’t necessarily have that kind of money—which will make more sense in a moment.) Mercedes-Benz Financial Services USA and Mercedes-Benz USA have teamed up and are now offering two Mercedes-branded American Express cards, a plebian one and a platinum version.

Attention would-be-but-can’t-afford-it Mercedes-Benz owners. (Which admittedly is rather confusing: think of it simply as someone who would like to buy a Merc but simply doesn’t necessarily have that kind of money—which will make more sense in a moment.)

Mercedes-Benz Financial Services USA and Mercedes-Benz USA have teamed up and are now offering two Mercedes-branded American Express cards, a plebian one and a platinum version.

Both offer points. But more importantly, perhaps, they offer certificates for the purchase or lease of a Mercedes—after the card owner has spent $5,000 with the card. Those who opt for the regular card, which has a $95 annual fee, can get a $500 certificate; those with the $495-annual-fee card can get a $1,000 cer M tificate.

Of course, as the card carrier may not actually have enough in the bank (or on credit) to buy a Mercedes, there is another way that membership has privileges: the regular card comes with a $50 annual reward for the purchase of “Genuine Mercedes-Benz Accessories” and the $495 card brings a $100 annual reward certificate. Clearly, those opting for the $95 card get a good deal here with the $50 certificate.  After all, aren’t they really interested in the card because of their love of the brand?

They may not be able to get a car, but they certainly can get some gear.  And let’s face it, when they pull out that card the next time they’re picking up some stuff at ACE Hardware that cashier will know who’s a roller. . . .