Share. Then Buy.

According to a recent survey by Enterprise Holdings—that’s the company that holds the car rental firms Enterprise, Alamo and National—“91 percent of millennials surveyed said it is extremely or very important to have their own car to accomplish daily work/life tasks.” Which is awfully good news for those who are concerned that this generation (ages 25 to 34) feels as strongly about driving as they do about flossing. (That may actually be Generation Z, but that’s another story.) One caveat is found in the small print of the study, which indicates that those surveyed, which was conducted via the Web, had to have rented a car in the six months prior to the study, be at least 25 years old, and actually own a car.

According to a recent survey by Enterprise Holdings—that’s the company that holds the car rental firms Enterprise, Alamo and National—“91 percent of millennials surveyed said it is extremely or very important to have their own car to accomplish daily work/life tasks.”

Which is awfully good news for those who are concerned that this generation (ages 25 to 34) feels as strongly about driving as they do about flossing. (That may actually be Generation Z, but that’s another story.)

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One caveat is found in the small print of the study, which indicates that those surveyed, which was conducted via the Web, had to have rented a car in the six months prior to the study, be at least 25 years old, and actually own a car.

Which is to say that presumably if they own a car, they probably think it is pretty darned important to have a car. Otherwise, why bother?

That said, Enterprise realizes that there is a whole segment of the population, probably under 25 (but at least 18 for purposes of this discussion), that is interested less in owning a car than in having access, when needed, to one.

So Enterprise has established its car sharing service, cleverly called “Enterprise CarShare.” While not every city has this service, several university campuses in the U.S.—nearly 90—do.

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The survey also shows that some 68% of the surveyed millennials gave thought to buying a particular model car because of their experience when renting it.

Which is one of the reasons why Nissan has cleverly decided to partner with Enterprise CarShare by getting its vehicles into the campus fleets and then, through the remainder of the year, offering $5 per hour driving rates on the Nissans.

$5!

According to the San Francisco Municipal Transportation Agency, for example, a taxi charges $3.50 for the first one-fifth of a mile of flag rate, then $0.55 for each subsequent fifth of a mile.

Which means that it costs $5.15 to travel 3,168 feet in a cab.

Were someone to be traveling in their CarShare Nissan at 1 mph for an hour, they’d go further for less.

“And for those about to graduate and recent graduates,” said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, “we’ll be there to support the transition into the working world with our College Grad program when they are ready to purchase a new Nissan car, SUV or truck>

This program includes no-haggle pricing and “one of the best available finance rates even without prior credit history.”

That’s probably what’s going to help get people into cars whether they’re interested or indifferent.