Porsche Macan: What’s in a Name?

  One of the things that German companies have long been noted for is their focus on export markets.

 

One of the things that German companies have long been noted for is their focus on export markets. Talk to a German businessperson and you’ll discover that they’ve spent time in places ranging from Butte to Borneo.

Consequently, it should not be entirely surprising that Porsche announced today that the name of its forthcoming SUV is “Macan.”

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No, that’s not a reference to the city in Georgia, which is “Macon.”

Rather, it is “derived from the Indonesian word for tiger.” It is mean to signify that the vehicle embodies suppleness, power, etc.

Explains Bernhard Maier, executive vp, Sales and Marketing, Porsche AG, “The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects, and evoke positive associations.”

The Macan will be built in Leipzig, Germany. Production commences in 2013. Porsche invested 500-million euro in the plant to accommodate production of what will become the fifth Porsche model line.

As for the names of other Porsches. . .Boxster is a combo of boxer engine and roadster. Cayenne relates to sharpness. Cayman is snappy and Agile. Panamera references the Carrera Panamericana race.