Nissan: An App for That

Nissan has announced that it is the first OEM offering QR codes—those strange black-and-white boxes that seem as though they’d be best decoded by Agent Mulder—on the window stickers for its 2012 models.

Nissan has announced that it is the first OEM offering QR codes—those strange black-and-white boxes that seem as though they’d be best decoded by Agent Mulder—on the window stickers for its 2012 models. It is readable by iPhone, Android, and Blackberry devices.

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Included in the encryption are:

· Specific vehicle information

· Video-based product overviews

· Images

· Incentive info

· Dealer inventory (Hmm. . .seems that if it is on the car, the car is there)

· Quote request capability

· Mailing list request

· Dealer location support

“Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers view multiple pages and requesting follow-up information regarding current offers and inventory,“ said Jon Brancheau, vp, Marketing, Nissan North America.

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This comes a couple days after Nissan announced it was extending the availability of the app for the LEAF that controls and manages functions to Android and Blackberry phones, having had iPhone capability for some time now.

Clearly, Nissan is operating in a 21st century mode.

Still, that QR code phenomenon. . .black oil?