Infiniti and the 21st Century Concept

The Great Recession had a lot of consequences on the auto industry.

The Great Recession had a lot of consequences on the auto industry. Including design.

Once upon a time, concept cars came rolling out of studios and on to the stands of auto shows.

Any given OEM produced multiples.

Hundreds of thousands of dollars were invested in flights of fancy.

But alas, now it is generally not much more than what is really a production-intent vehicle when it comes to a concept.

That said, there is another venue for concepts, one digital, virtual, and so good as to almost seem, well, real.

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Vehicles for gaming systems.

Last month, we showed you Chevrolet’s Chaparral 2X Vision Gran Tursimo (VGT) concept developed for PlayStation 3’s Gran Turismo 6.

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Yesterday, Infiniti revealed the INFINITI CONCEPT Vision Gran Turismo developed for the PlayStation 3’s Gran Turismo 6.

The vehicle was designed at the recently opened Infiniti design studio in Beijing.

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The theme pursued by the designers is “Sensuality and Beast.” (No, this isn’t some bad translation; it seems that design themes often yoke two words together that sound as though there ought to be some sort of modifier involved.)

That said, the Infiniti designers have come up with a design that ideally ought to become. . . production-intent.

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