Hyundai and Sales and SEMA, Oh My

Hyundai had a good month in October in the U.S. market, as it reported cumulative sales, through the start of the year, of 638,195 units, up from 607,539 during the same period in 2014.

Hyundai had a good month in October in the U.S. market, as it reported cumulative sales, through the start of the year, of 638,195 units, up from 607,539 during the same period in 2014.

And chances are, come 2020, Hyundai people are going to be even happier because the day after sales were reported, November 4, Euisun Chung, Hyundai Motor Company Vice Chairman—and this is as in the WHOLE company, not just the US portion, announced that they’ve established a new brand, Genesis.

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Cue “Abacab”

About it he said, “We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy.”

Or said another way, they’re going into the luxury segment, full bore.

The plan calls for six vehicles—sedans, coupes and an SUV—in the showrooms by 2020.

November 3 was when sales were released for the U.S. market. And by and large, things were awfully damn good, with October sales, according to Autodata, of 1,455,516 cars and trucks, which is 13.6% better than October 2014.

For the year sales are 14,507,911, which bests the same period last year by 5.8%.

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This is a wonderful car.  Why do so few buy it?

Of course, there were some winners and losers among the vehicles. For example, Cadillac SRX sales were up 65.4% in October and Cadillac CTS sales were down by 49.4%. The Chevy Malibu was up a whopping 122.1% and Chevrolet Suburban sales were off by 22.3%. The Lincoln MKZ was down 4.1% but the Lincoln MKX was up by 9.7%.

Some things are simply difficult to explain, but on this edition of “Autoline After Hours,” John McElroy, Todd Lassa of Automobile, Bob Gritzinger of Ward’s, and I try to explain them.

In addition to which, we talk about some of the things seen last week at the SEMA show in Las Vegas, like the COPO Camaro:

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No, not coming to a street near you.  A drag strip, though.

and what is clearly designed with Las Vegas Boulevard in mind, the Toyota Tundrasine, which is 7.5-feet longer than a normal full-size Turdra CrewMax, at 26.58 feet:

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Is this the official vehicle of David Lee Roth?

The whole Volkswagen diesel debacle is discussed.

And it seems like it can’t be a show without talking about the company that manages to get exceedingly outsized attention, Tesla.

You can see it right here.