How Much Is That Hyundai In the Window?

Hyundai has been making tremendous strides in making its brand one that stands for something other than “Cheap and Cheerful Cars with a Tremendous Warranty.” Not only has it been doing this through the launch of its current flagship Genesis sedan and the announcement of the almost-bespoke Equis luxury car that will be arriving in U.S. showrooms in limited numbers next year, but by really improving the design and execution of its more-mainstream models, like the Tucson, which is also known in other parts of the world—like the United Kingdom—as the ix35.

Hyundai has been making tremendous strides in making its brand one that stands for something other than “Cheap and Cheerful Cars with a Tremendous Warranty.” Not only has it been doing this through the launch of its current flagship Genesis sedan and the announcement of the almost-bespoke Equis luxury car that will be arriving in U.S. showrooms in limited numbers next year, but by really improving the design and execution of its more-mainstream models, like the Tucson, which is also known in other parts of the world—like the United Kingdom—as the ix35.

Which brings us to this:

H Yes, that is the legendary Harrods window on Brompton Road in Knightsbridge. Yes, that is a Hyundai ix35. Since Monday the 7th, the crossover has been on display there. It will have a one-week run on display.

Yes, Hyundai is getting more posh.