Ford Turns Down the Volume

Gary S. Vasilash

Although MyFordTouch has been roundly derided for a variety of reasons ranging from difficulty to downright disfunctionality, there is one product beginning with an attributive adjective that seems to be useful for parents of teens and operators of contracting businesses alike, which seems to indicate that all is not lost vis-à-vis Ford’s telematics undertaking.

2014 Ford Mustang MyKey screen in a 2014 Mustang

It’s MyKey which provides the ability for someone in charge (e.g., adult, business owner) to set up the vehicle so that:

--The top speed is limited. 80 mph is the overall maximum (not that we’re aware of anywhere where one can legally drive 80, you never know when you need to put the pedal to the metal).

--The audio system is limited to 45% of max volume so that one can actually be aware of things like sirens and horns being sounded.

--Incoming phone calls are directly routed to voicemail, thereby making sure that one concentrates on driving, not what they’ll be doing after they get off of work.

While Ford initially seemed to target MyKey to parents of teens, thereby creating nearly eternal enmity among teen drivers of their parents Mustangs and Taurus SHOs, now they are focusing on contractors, too, putting the telematics system on, for example the 2014 Transit Connect.