Camaro vs. Mustang and Other August Sales Issues

While there will be some not-inconsiderable consternation among the general media regarding August auto sales, there are a few things to keep in mind, like the loss of a selling day compared to 2009 (25 vs. 26) and the fact that last year it was “Cash for Clunkers” in full swing, so people were beating it to the dealerships to snap up whatever they could for their beaters.

While there will be some not-inconsiderable consternation among the general media regarding August auto sales, there are a few things to keep in mind, like the loss of a selling day compared to 2009 (25 vs. 26) and the fact that last year it was “Cash for Clunkers” in full swing, so people were beating it to the dealerships to snap up whatever they could for their beaters.

That said, Ford has still another share gain in August, which marks the 22nd time in 23 months that it has retail market gains in the market. And GM is happy that Buick is now the fastest-growing major auto brand in the U.S., up 61% this year.

Yet while Ford Motor’s overall sales were down 11% compared to last year and GM was off 11% as well (mysterious, eh?), Chrysler reported a 7% gain vs. last year.

Yes, Chrysler did better in August 2010 than August 2009.

A few numbers are interesting.

2  

In the classic Camaro vs. Mustang battle, Camaro continues to win. Even though Camaro sales were off 27.2% this August compared to last, Chevy moved 6,321 Camaros. Mustang sales were down 11.4%, yet it moved just 5,570 units. So far for the year, it is Camaro 60,185 and Mustang 53,094.

M

Something must be going on in the limo business because the Cadillac DTS had a sales jump of 127.9% compared to August 2009. There were 1,896 of the land yachts sold this past August.

Additionally, the Lincoln Town Car saw a jump of 194.6%--yes, 194.6%--with its sales of 825 units.

Although one might imagine that big SUVs have had their day, Ford Expedition sales were up 57.5% (2,640 units) and Lincoln Navigator sales were up 29.5%, to 610. While Escalade sales were up 4.4%, to 1,076 units, Escalade ESV sales were up 36.6% (724) and Escalade EXT were up 13.9%, to 188.

And here’s evidence of a flushed inventory: In August, GM sold 7 Pontiacs. Last August? 29,921.