Cadillac Going Big--& Smaller

Mark Reuss, General Motors North America president, and one of our favorite automotive executives, sort of showed some of the game plan for Cadillac today in a presentation at the Center for Automotive Research’s Management Briefing Seminar.

Mark Reuss, General Motors North America president, and one of our favorite automotive executives, sort of showed some of the game plan for Cadillac today in a presentation at the Center for Automotive Research’s Management Briefing Seminar.

He announced that Cadillac will launch the XTS large luxury sedan and the ATS (a codename, so it may be changed) compact luxury sports sedan in 2012.

“The XTS continues Cadillac’s heritage as the leader in large luxury cars while the car we’ve codenamed ATS starts a new chapter for Cadillac in the luxury market’s C-segment. We’re confident it will attract luxury car buyers who previously would not have considered Cadillac,” Reuss stated.

The XTS, which will be launched in spring 2012, will be built at the Oshawa Assembly Plant in Ontario. GM is investing $117-million in the plant to make that happen. It will be offered in front-wheel and all-wheel-drive setups.

It is based on the XTS Platinum Concept that was revealed at the 2010 North American International Auto Show in Detroit.

C

The Cadillac XTS Platinum Concept: If the production version looks like this, how can it not be successful?

The ATS (or whatever it will be called) is to be built at the Lansing Grand River Assembly Plant, which received a $190-million infusion. The vehicle, which is shown in a sketchy manner here--

C

Sketch of the codenamed “ATS” Cadillac.  Well, spies hang around in the dark, so….

--is a rear-drive car that is targeting the BMW 3-Series, the Mercedes C-Class, and the Audi A4.