Bosch No Buttons

As we don’t have Suzuki cars in the U.S. anymore, it struck me as interesting that Bosch has announced that its multimedia system is being deployed in Suzukis, as they are still available in other markets. (Indeed, for those in Europe, the new system offers digital radio capability). Knobs for the HVAC but not the multimedia But what is more interesting to note is that the system, which features a 7-inch touch screen display (and offers Apple CarPlay, Bluetooth, audio streaming, SD map-based navigation, and Mirror Link), doesn’t have one thing that is becoming of increased interest in at least the U.S. market.

As we don’t have Suzuki cars in the U.S. anymore, it struck me as interesting that Bosch has announced that its multimedia system is being deployed in Suzukis, as they are still available in other markets. (Indeed, for those in Europe, the new system offers digital radio capability).

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Knobs for the HVAC but not the multimedia

But what is more interesting to note is that the system, which features a 7-inch touch screen display (and offers Apple CarPlay, Bluetooth, audio streaming, SD map-based navigation, and Mirror Link), doesn’t have one thing that is becoming of increased interest in at least the U.S. market.

According to Bosch, “Function keys and knobs have been completely eliminated.”

So in order to choose stations, select music, use the navigation screen, or perform other functions, it is a matter of pinching, swiping and sliding along the touch screen.

Said Manfred Baden, president of the Car Multimedia division at Bosch, “Using the smartphone connection and the easy-to-understand menus and symbols on the display, users of the new Suzuki system can stay connected with the outside world anytime and from anywhere.”

Of course, when that Scorpions tune comes on the digital radio channel and the Suzuki wants to crank it up, the ergonomics of a knob would probably be more helpful than a pinch, swipe or slide.