The Hyundai Nuvis: Giving Life to Crossover Design
Automotive Design & Production
The Hyundai Nuvis concept’s design was based on fluid dynamics: water flow along the sides of a boat; the way the wind shapes a snow drift.
Hyundai is leveraging the prowess of its Irvine, CA-based design staff to give the world a look at its future crossovers via the Nuvis concept. Building off a theme of interplay between natural, fluid, yet more rigid and structured elements, the Nuvis has a unique sense of motion. Hyundai says the design signifies a “living machine…there are no lines on this car that are standing still,” according to John Krsteski, Hyundai’s design manager, whose team focused their attention on the way water splits and flows across the sides of a boat, along with the way the wind shapes a snowdrift.
The hourglass shape and aggressive front fascia give the Nuvis a dynamic appearance, which is accentuated through the dual glowing white rings on the headlamps. The 22-in. wheels provide a confident stance, while the large gull-wing doors allow for a unique profile. “One of the coolest attributes of Nuvis is that the protective roof appears to float on top of the body through the use of hidden pillars and high-contrast glass,” said Andre Hudson, Hyundai senior designer. “This effect starts at the headlamps and is carried all the way through to the taillights producing a tall, strong body-side and rear.”