So why does Hyundai have a premium, E-segment car, the Genesis?
This company is designing and engineering vehicles that are safe inside and outside, for occupants and pedestrians. And they're stylish, to boot.
Chrysler has created an all-new 200 midsize sedan with design, engineering, technology and commitment that puts it solidly in the game with the world's best.
JCI's Brennon White talks about the developments he's seeing in the fast-moving field of additive manufacturing.
With the increasing popularity and advantage of additive manufacturing, a different set of design tools are required.
When it comes to producing cost-effective structures that can resist intrusion, steel provides the competitive edge.
People may want small cars for fuel efficiency, but they may not be all that keen on having to spend any time in them. So Honda applied its "Man Maximum, Machine Minimum" methodology to the 2015 Fit, so there's plenty of space for people and stuff on the inside.
Not to put too fine a point on it, you've got seatbelts in the back. End of story. For now.
As safety, environmental issues, congestion, and other factors increase in importance, sensors and intelligence are what will make the car viable.
OEMs who truly listen to their customers and scan the landscape both internally and within their supply base for the best ideas and evolve their dealer experience are rewarded.