Continental Corp.

4141 Continental Dr.
Auburn Hills, MI 48326 US


As Seen In Automotive Design & Production

Continental ADAS

Addressing the Vehicular E/E Architecture
Michael Crane of Continental: “Your phone gets updates and so its utility improves over time. Your vehicle can do the same thing.” With the right E/E architecture, it will.

NVIDIA introduced DRIVE AutoPilot, which it says is the first commercially available Level 2+ Automated Driving System. Continental and ZF are among the first customers to integrate it.

Tech Watch
NVIDIA’s Level 2 system; a 3D solution from U-M that sees the light; Toyota aims to smarten China’s car industry; a camera that sees like the fishes.

V2X technology enhances driver and pedestrian safety by providing a greater view of what’s happening in the vicinity of a vehicle, combining information provided not only by sensors and systems integrated into the infrastructure, but also from other vehicles.

Continental Addresses the Challenges of Automated Driving
And those challenges aren’t all sensor- and algorithm-based, either.

“A lot of verification of functions is done by simulation with computer tools, but at the end you have to make sure that the driver benefits and that the system is safe, so you also have to still do road testing like we did in the past,” points out Karl Haupt of Conti. Looked at another way: someone could be a master at Gran Turismo Sport and not be able to drive out of their subdivision without running into a rubbish container or parked car.

The Evolution to Autonomy
According to Continental’s Karl Haupt, the move to automated driving is one that will come in increments, not sudden disruptions.

The “CUbE”: Continental Urban mobility Experience. Conti has taken its various automated driving tech and is putting it to work in a vehicle that it is testing out at its Frankfurt facility.

Continental Moves Toward the Future
By bringing a wide range of technologies to bear, Continental is advancing automated driving capabilities. And it is even putting it on the road in its own development vehicle.

Information about the weather, as well as about routing and areas of interest, are provided in an up-to-date manner via the eHorizon.Weather system.

Swarming the Weather
Continental Corp. ( is working with the French national weather service, Météo France, on using connected vehicles and swarm intelligence for purposes of providing drivers with accurate information . . . about the weather.

Smartphone vs. the Car Key
Are the days of the physical car key numbered?

Paul Elio, founder and CEO of Elio Motors, plans to launch this vehicle that will be built in the former GM Shreveport Stamping and Assembly plant sometime in 2017. Note well that this isn’t a “niche” vehicle in terms of what he anticipates in terms of production volume, as they’re creating capacity that will allow the build of 1,000 units per day, two shifts.

Does Paul Elio Have Disruptive Technology?
Paul Elio says he recently read The Innovator’s Dilemma by Clayton Christensen (Harvard Business Review Press; 1997) and he thought that it was, in effect, telling the story of Elio Motors (, the company that Elio established in 2009 to create a transformative motor vehicle.

Is This What the Future of Safer Driving Will Look Like?
Well, from a conceptual standpoint, probably.

Open to Opportunity in Functionality & Connectivity @ Conti
In just over 100 years, the interfaces on vehicles have gone from a simple needle on a numbered dial to a plethora of information.

Continental: Engineering the Future
You can let the future happen, or you can help shape it. When it comes to automotive technology, the people at Continental are pursuing the latter course in a massive way.

Cars Talk - With the Outside World
Telematics technology is advancing rapidly, so that communications both to and from vehicles can lead to safer, more efficient driving.

Continental: Heads Up
Working toward improving driver safety and the overall driving experience, Continental is developing advanced technology that makes heads-up displays even more useful. Why heads-up displays? Because drivers keep their eyes where they belong, on the road ahead.

Continental Helps Create the Vehicular Future
Addressing things like mobility, the environment and connectivity, Continental is developing game-changing technology for the automotive future--and that future, in some cases, is at hand.

Sensors: More, Not Less (Number & Usefulness)
The number of sensors on the average vehicle continues to rise, but it’s how you take that information and relay it to the driver that really matters.

Talking Infotainment & Connectivity
Kieran O’Sullivan of Continental talks about how changes in tech will make in-vehicle information and entertainment more accessible.

On Electronics - January 2011
Accelerometers for AirbagsA family of high-g acceleration sensors able to detect rapid deceleration of vehicles during a crash has been developed by STMicroelectronics ( These "AISI DS" peripheral-sensor accelerometers provide single-axis, in-plane motion sensing from ±20 to ±400 g.

Continental's Connected Safety Focus
More than 28,000 people were killed in passenger vehicle accidents in the U.S. in 2007, with another 2.2 million injured, resulting in a $230-billion drag on the economy.