What Do Owners Want: AutoPacific Announces IVAs

One of the biggest questions that all product planners face is: What do people want?

One of the biggest questions that all product planners face is: What do people want? So after they do their surveys and assessments, their analyses and estimations, they develop, with their colleagues in other departments, a vehicle that is meant to satisfy those requirements and desires. And then people go into dealerships and buy or lease the vehicle, then take it home and have to live with it. If it doesn’t meet expectations, at least two things happen: (1) they become disaffected from the brand and are unlikely to shop it again and (2) they tell other people about the shortcomings of their vehicle, which has potentially worse consequence overall than (1).

Which brings us to the 2018 Ideal Vehicle Awards (IVAs) announced last week by AutoPacific.

Explains George Peterson, AutoPacific president, “IVA’s speak to a vehicle’s layout and design. Giving owners a chance to tell us what they would change and how they would change it reveals which vehicles are designed to meet their needs and expectations. In other words, having owners who are happy with things the way they are says the manufacturer did their upfront research and designed the vehicle with their target buyer in mind.”

The 2019 Suburban RST Performance Package features a 420-hp, 6.2L V-8 engine, Magnetic Ride Control with performance calibration, and a new Hydra-Matic 10L80 10-speed transmission. Available as an upgrade to the Suburban RST, customers can order the Performance Package in summer 2018.

Chevy Suburban: The Most “Ideal”

The awards are based on the responses of some 58,000 people who bought new 2017 or 2018 model year vehicles between September and December 2017. The questionnaire went out between January and April 2018, thereby giving the owners at least 90 days behind the wheel. They were asked to rate 14 vehicle attributes and to indicate whether they’d want changes to them or not.

Happy customers are more likely to not only buy again, but to boast to one and all about how clever they were in picking what they’ve discerned is the ideal vehicle, thereby increasing the possibility that they’ll influence others to make the very same selection.

Clearly the planners, designers and engineers who work on Chevys are doing their jobs exceedingly well because General Motors won in seven categories and six of those seven are Chevrolets. This includes taking the overall win: the Chevrolet Suburban.

In terms of brand rankings, Tesla took the Premium Brand category and Ford the Popular.

Here’s what AutoPacific determined:

Passenger Cars

Luxury Car: BMW 5-Series

Aspirational Luxury Car: Audi A5

Large Car: Chrysler 300

Luxury Mid-Size Car: Lincoln MKZ

Mid-Size Car: Honda Accord

Premium Compact Car: MINI Hardtop/Convertible

Compact Car: FIAT 500L

Economy Car: Chevrolet Sonic

Sports Car: Porsche 911

Sporty Car: Dodge Challenger

Mainstream EV Car: Chevrolet Bolt EV (tie)

Nissan LEAF EV (tie)

Light Trucks

Light Duty Pickup: Chevrolet Silverado 1500

Heavy Duty Pickup: Chevrolet Silverado HD

Compact Pickup: Honda Ridgeline (tie)

Chevrolet Colorado (tie)

Luxury SUV: Cadillac Escalade

Large SUV: Chevrolet Suburban

Mid-Size SUV: Jeep Grand Cherokee

Premium Luxury Crossover SUV: Mercedes-Benz GLS

Luxury Crossover SUV: BMW X3

Entry Luxury Crossover SUV: Audi Q3

Large Crossover SUV: Mazda CX-9

Premium Mid-Size Crossover SUV: Ford Edge

Mid-Size Crossover SUV: Ford Escape

Compact Crossover SUV: MINI Countryman

Minivan: Honda Odyssey