Pickups and Prices

So Mercedes is now in the pickup market.

So Mercedes is now in the pickup market. It proudly boasts that it is the first pickup from a premium vehicle manufacturer.

The Mercedes X-Class is currently available in Germany.


The Mercedes of pickups

The last time I was in Germany I was in a turned-milk-colored E-Class. A taxi cab.

Let’s not get too carried away by such premiumness.

And a couple other points ought to be made. It is far from being the first pickup from a premium manufacturer.

Lincoln offered the Blackwood. In 2001. It was followed in 2004 by the Mark LT.

And let’s look at it another way.

Although with the 62.4-inch long box in the back it is sized like a Chevy Colorado (which is available with a 62-inch box), let’s take the reaction of “Mercedes is building a pickup truck—gasp—Mercedes!” and put it into some context as regards what people spend on full-size light-duty trucks in the U.S. (and there is no word that the X-Class will be coming to the U.S.; it is on sale in Germany now and will be going to Argentina, Australia, Brazil, South Africa, Great Britain, and New Zealand).

The base MSRP for a 2017 Ram 1500 Limited is $52,875. The 2017 Chevy Silverado 1500 High Country starts at $56,270. The F-150 Limited has a starting MSRP of $60,200.

2017 Ford F-150 Limited interior

Inside the Limited

Note that all of those prices are before options are added.

Arguably, one could call those sticker prices “Mercedes money.”

The X-Class starts at 37,294€ in Germany. That’s $42,955.

The top-of-the-line Honda Ridgeline RTL-E starts at $41,470, so at least that’s somewhat close both in terms of price and bed size (the Ridgeline’s is 64 inches long). And while that truck is really a contender in its category, know that during the first six months of 2017, Honda sold 18,596 Ridgelines and Chevy moved 50,301 Colorados.

2017 Honda Ridgeline

The Honda with a box in back

While Daimler certainly has extensive truck knowledge—after all, it owns brands including Freightliner, Western Star and even Thomas Built Buses—let’s face it: when it comes to light-duty pickups, the Traditional Detroit Three are the standards of the world.