10/26/2017

Mint Condition Fiat 500

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Although the Fiat 500 is struggling in the U.S. market, with total sales through Q3 of the vehicle just 10,435 units, in Italy, the vehicle, which is celebrating its 60th anniversary, is almost venerated like an object in Vatican City.

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Although the Fiat 500 is struggling in the U.S. market, with total sales through Q3 of the vehicle just 10,435 units, in Italy, the vehicle, which is celebrating its 60th anniversary, is almost venerated like an object in Vatican City. While that might seem to be an exaggeration, consider this:

The Italian State Mint (Istituto Poligrafico e Zecca dello Stato) has struck a coin showing the Fiat 500, with the current model on one side:

2017 - 60° Anniversario della nascita della Fiat 500

And the original 1957 model on the reverse:

2017 - 60° Anniversario della nascita della Fiat 500 (1957 - 2017)

The coin was designed by engraver Claudia Momoni.

There are 4,000 coins produced. They are being offered by the Italian mint for 40 Euro; the coin has a face value of 5 Euro.

(For those thinking about the math—no, not about the 35 Euro delta between the price and the face value—the 4,000 is 38 percent of the total U.S. sales of the car through September. As they might put it in Torino, non bene.

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