4/13/2012

Mercedes A-Class: On the Design

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Mark Fetherston, of the Mercedes design staff, on the development of the exterior design for the new A-Class: “To be quite honest, at first I wouldn’t have imagined that at Mercedes we would dare to build such a car.

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Mark Fetherston, of the Mercedes design staff, on the development of the exterior design for the new A-Class:

“To be quite honest, at first I wouldn’t have imagined that at Mercedes we would dare to build such a car. But the Board gave us wide-ranging freedom in respect of the design of the A-Class. Indeed, they even encouraged us to be more progressive.”

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“The sculptural quality of the A-Class’s form is typically Mercedes. This traditionally distinguishes Mercedes-Benz from other brands. We made the A-Class sculpture in clay by hand—you can’t do this on the computer. Look, for instance, at the muscular shape of the shoulder above the rear axle. The character lines, in particular on the vehicle sides, lend this sculpture structure and terseness. The dropping line is an elegant link to the Mercedes heritage; the high side sill line provides dynamism.”

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“Even though it may seem a bit like a cliché, when you see the A-Class from the front, you can be reminded of a wild cat, a lion or a cheetah. Aggressive and sleek.”

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“The A-class puts an end to boredom in this segment.”

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