2/3/2012

Audi: Shine on Brightly

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  Of all of the design cues of recent years, the implementation of LED lights in the front fascias of Audis certainly shines brightly.

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Of all of the design cues of recent years, the implementation of LED lights in the front fascias of Audis certainly shines brightly. As Scott Keogh, chief marketing officer at Audi of America, put it in talking about the Super Bowl ad that you’ll be able to see in the first quarter on Sunday or can watch right here right now:

“With LED, there’s no mistaking an Audi. Since pioneering the technology nearly 10 years ago, LED lights have established the Audi persona, have become one of the most recognizable features on the road.”

If only Audi had been able to patent the use of those lights because the pioneer has had many followers in this space.

As in:

Chrysler

2

Mercedes:

2

Cadillac:

2

Ford:

2

Kia:

K

And there are more where those came from.

While there is that sincerest form of flattery thing going on, we wonder what the next iconic look will be.

Thank goodness the faux side air vents have come and gone.

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