10/22/2014 | 1 MINUTE READ

Art: Automotive & Otherwise

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Each October in Regent’s Park in London, the Frieze London Art Fair is held.

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Each October in Regent’s Park in London, the Frieze London Art Fair is held. This year, it was last week. So if you’re big on contemporary art and are going to be in the U.K. next year, you might be interested in knowing that the event will be held October 8 to 11.

That said, you may be wondering why we’re talking about a contemporary art event held in the U.K.

Because many automotive designers area quite interested in contemporary art. Some automotive designers even try their hand at it.

To wit:

Gerry McGovern, Land Rover’s Design Director and Chief Creative Officer, worked with Italian artist Nino Mustica in creating a piece titled Unstoppable Spirit, which was unveiled last week at London’s Southbank Center.

The Land Rover Discovery Sport is a part of the execution.

L

Gerry McGovern, Nino Mustica, & Unstoppable Spirit in London

Said Mustica, “Unstoppable Spirit is about the fusion between automotive design and contemporary art. As an artist I am able to work in the abstract with full creative freedom, however the Discovery Sport is a piece of industrial design that must be both versatile and beautiful. This work is a fascinating exploration of how these worlds collide and interact.”

“Collide” is not a word that one ordinarily uses when talking about a new vehicle, of course.

Noted McGovern, “Our team at Land Rover understands that art and design are central to the creation of highly desirable vehicles that resonate on an emotional level. I believe art and design enrich people’s lives in all their manifestations.”

Thus this.


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