1/31/2019

An Important Achromatic Color for Cars

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The BASF Coatings Div. conducts an annual global survey of the color distribution across the automotive market and it seems as though when it comes to the color of choice, the consumers are rather vanilla in their selection, as white is the color of choice by a non-trivial amount compared to the number-two selection, black: 41 percent vs. 16 percent.

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The BASF Coatings Div. conducts an annual global survey of the color distribution across the automotive market and it seems as though when it comes to the color of choice, the consumers are rather vanilla in their selection, as white is the color of choice by a non-trivial amount compared to the number-two selection, black: 41 percent vs. 16 percent.

And once you get below gray, at 13 percent, the remainder of the colors are all in single-digits.

elantra

A white 2019 Hyundai Elantra

Looked at in terms of segments, white holds first-place in very size but one.

Subcompact, 36 percent; compact, 49 percent; midsize, 39 percent; SUV, 38 percent.

The outlier: Large + large plus, where black takes the top spot, at 39 percent, compared to white’s 33 percent.

What is particularly startling is that for compact cars in the Asia Pacific region, white is the choice 66 percent of the time, with second-place black at a mere 8 percent.

Hand holding a crystal ball

We’d rather send you $15 than rely on our crystal ball…

It’s Capital Spending Survey season and the manufacturing industry is counting on you to participate! Odds are that you received our 5-minute Metalworking survey from Automotive Design and Production in your mail or email. Fill it out and we’ll email you $15 to exchange for your choice of gift card or charitable donation. Are you in the U.S. and not sure you received the survey? Contact us to access it.

Help us inform the industry and everybody benefits.

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