7/23/2019 | 1 MINUTE READ

A Million Touaregs

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Although not a factor in the U.S. market any more, VW has sold one-million Touaregs around the world

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The Volkswagen Touareg SUV has been in production since 2002. It hasn’t been available in the U.S. since the second-generation, 2017 model, as the Touareg was replaced by the Atlas, which was developed largely with the U.S. market in mind, the Touareg continues.

The vehicle is produced in the VW plant in Bratislava, along with two of its platform mates, the Audi Q7 and the Porsche Cayenne. And it has proven to be a rather popular vehicle, inasmuch as nearly one million of the vehicles have been sold.

VW Touareg

They’ve made more than a million of them.

 

So to celebrate the large number, VW has developed the “ONE Million” trim package that is being made available, which includes such things as darkened rear lights, a badge on the B-pillar, Puglia leather seat covers that are colored with olive leaf extracts, and more. One rather curious part about this is that it is offering a new paint color, Sechura Beige, but that’s being offered as an option.

Notably, the one million sales were for the first two generations of the vehicle. The third has started production in Bratislava and VW anticipates that it will “continue this successful course.”

Meanwhile, the Atlas is doing quite well in the U.S. market, with sales of 37,726 for the first half of 2019, which is up 34% compared to the first half of 2018.

OK. There were still a few Touaregs on U.S. lots: 130 of them were sold in the first half of 2019.