4/26/2016

A Million Miatas

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Production of the Mazda Miata—officially known as the “MX-5”—started in the Ujina Plat No. 1 in Hiroshima in April 1989, 27 years ago.

Share

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Production of the Mazda Miata—officially known as the “MX-5”—started in the Ujina Plat No. 1 in Hiroshima in April 1989, 27 years ago.

The car is now in its fourth generation.

Miata1

And there have been, as of last Friday (April 22), one million of the cars produced.

The Miata has been holding the Guinness World record for the “best-selling open-top two-seater sports car” (admittedly a somewhat narrow category, but there are records that are even narrower, like the largest Spam musubi) since May 2000, when 531,890 were produced.

Award recalibration occurred in January 2002 (600,000), April 2005 (700,000) and February 2011 (900,000).

Miata2

What’s interesting about the MX-5 is that it is one of the handful of cars in the world that can truly be considered to be not only appreciated by fans, but also sufficiently affordable so that they can be purchased by fans.

Let’s face it: we may really, really admire the Lamborghini Huracán LP 610-4, but chances are there aren’t a whole lot of us who can afford one.  (Lambo: from $237,250; Miata: from $24,915.)


RELATED CONTENT

  • When Painting Two-Tones: Bag It

    Great material savings can be achieved when high temperature-resistant bags are used for reverse masking in paint shops for getting two-tone paint jobs done. Here's how it is done.

  • Does Paul Elio Have Disruptive Technology?

    Paul Elio says he recently read The Innovator’s Dilemma by Clayton Christensen (Harvard Business Review Press; 1997) and he thought that it was, in effect, telling the story of Elio Motors (eliomotors.com), the company that Elio established in 2009 to create a transformative motor vehicle.

  • Painting with Water at Toyota

    Toyota Motor Manufacturing Kentucky’s Plant Two paint department has developed the flexibility to paint both cars and minivans in the same facility. They’re painting small lots with high finish quality, all while dealing with the unforgiving nature of the water-borne process

Resources