5/1/2005

Think Different

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"There will always be things about your offering that some customer segments dislike.

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"There will always be things about your offering that some customer segments dislike. Further, a lot of what you take time and effort to deliver is either not visible to the customer or not a factor that differentiates your product or service from the competition. Finally, the whole process of creating value for customers is dynamic: Yesterday’s major differentiators become tomorrow’s taken-for-granted attributes. Not fair. Not nice." And it sounds like the authors are describing the auto industry, although they aren't. At least not specifically. Still, their recommendations can help companies determine where they’ll get the biggest benefit from their resources—as in creating competitive advantages (an advantage is not enough).—GSV
 

Hand holding a crystal ball

We’d rather send you $15 than rely on our crystal ball…

It’s Capital Spending Survey season and the manufacturing industry is counting on you to participate! Odds are that you received our 5-minute Metalworking survey from Automotive Design and Production in your mail or email. Fill it out and we’ll email you $15 to exchange for your choice of gift card or charitable donation. Are you in the U.S. and not sure you received the survey? Contact us to access it.

Help us inform the industry and everybody benefits.