8/1/2008

BMW’s New 7-Series Breaks Cover

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

The fifth-generation of BMW’s flagship 7 Series sedan arrives on U.S. shores in spring 2009, but the German automaker has already lifted the veil of secrecy surrounding its design and technology.

Share

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

The fifth-generation of BMW’s flagship 7 Series sedan arrives on U.S. shores in spring 2009, but the German automaker has already lifted the veil of secrecy surrounding its design and technology. The new 7 is accentuated by a more subdued interpretation of Chris Bangle’s “flame surfacing” design theme, using subtly swung contours and lines. For the first time, the 7’s front side panels will feature a chrome grille that incorporates the side marker lamps; the roofline flows over the flanks all the way to the bumpers for a sporting appeal. To reduce weight and lower CO2 emissions, the new 7 utilizes multi-phase and hot-rolled steels in the body and chassis’ load-bearing structures: aluminum is used to construct the roof, doors, hood and fenders, along with the front spring towers, engine block and differential housing. Innovation continues inside, with the use of a high-resolution LCD black panel display for the entire cluster, complete with BMW’s traditional four dial instrumentation; a console mounted gear changer positioned close to the iDrive controller.