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If the exterior gets them, the interior keeps them. So designers and engineers are paying more attention than ever on everything from the textures of the materials to the ergonomics of the switches. Spend some time in here.

“Compared to the previous CX-9 that was maybe more submissive, this time we wanted it to represent Mazda in a very proud, very stylish manner.” Julien Montousse, director, Design, Mazda North American Operations
Automotive Interiors

Developing the 2016 Mazda CX-9

Mazda reckons that about 80 percent of its midsize three-row crossover will be sold in North America. So the development was executed in the U.S. by a group of people who are committed to real-world driving, not the stuff of window stickers and brochures.

2016 Audi TTS

Dieter Rams is a German industrial designer who is well known in the design community for his 10 principles of good design.