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Cars were once predominately valued in steel, glass, rubber, and aluminum. Now it’s silicon. Electronics developments drive the vehicles of today and tomorrow.

According to Orth Hedrick, Kia Motors America vice president of Product Planning, all-wheel-drive is an increasingly important offering for compact CUVs. Kia worked with Magna Powertrain  to develop the Dynamax AWD coupling that’s used in the Sportage.
Automotive Electronics

The 2017 Kia Sportage

Kia Motors America COO and executive vice president says this crossover is “crafted for the urban pioneer.” And it is designed and engineered for competing in one of the hottest segments in the overall auto market.

Flying Beetle

When you think of the Volkswagen Beetle, chances are you remember the classic Doyle Dane Bernbach ads from the 1960s or the little flower vase on the instrument panel of the New Beetle.

Breaking Away—Electrically

One of the things that is becoming more important to several automobile manufacturers is discovering alternatives to the norm, not only in creating advanced powertrains and autonomous technology, but as regards alternatives to straight-up cars and trucks.