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This zone includes interviews with top designers, information on software and design tools as well as design strategies used by automakers and automotive suppliers.

                        This is what the future looks like—except that the future is actually the production model 2016 Toyota Prius.  Which literally means the future is now.
Automotive Design

2016 Prius: The Fourth Generation

The little car that could still can. And this time as a car that not only gets great fuel economy, but which has ride and handling that makes it more than an econo-box (and its styling is anything but boxy).

Snow Day: Nissan in Chicago

To venture into the territory of a really bad pun, it would be to say that the concepts that Nissan has developed for display at the Chicago Auto Show, which opens tomorrow at McCormick Place, are cool.

Kia Garners More Design Awards

The iF Design Awards were established in Germany in 1953 with six guiding principles: To identify, support and promote good design To raise awareness of design among the public and the role it plays in our lives To help companies integrate design into their long-term strategies To safeguard the role of professional designer and boost awareness for this job profile To effect social change through design To support talented young people and create a public platform for young designers Each year the competition receives approximately 5,000 entries from some 70 countries.