If you were to see the actual version of this, the MotoEye LT laser seam-tracking device for tracking weld joints at high speed and in real time from the Motoman Robotics Div. of Yaskawa America (motoman.com), you wouldn’t see that red triangle emerging from the bottom of the camera, the SF-D camera from Servo-Robot.
When your products are considered to be fairly fungible with those of your competitors, you can make incremental improvements and hope they are sufficient or you can take a bigger risk and try to make a big difference. The latter is what the people at Motoman selected.
Among some of the newer products being offered by robot companies are software-based systems, which shouldn't be too surprising nowadays. Of course, work beyond manipulating digital information still needs to get accomplished, so there is also new iron...
Long gone are the days of providing "best guess" assembly plans. Today's virtual reality-based software systems provide a way to assemble components and correct mistakes before a part is even prototyped.