Working Ford Tough

In August, Ford had a rather impressive month when it came to F-Series sales, with 71,332 deliveries, the most since 2006. (Clearly, the company is getting its inventory pipeline flowing, something that it has been working on since the launch of the aluminum-intensive pickup.) Certainly, the availability of trims like the King Ranch and the Platinum, which are more highly refined, more technically contented, and more comfortable than many a man cave, helps in sales. 1939 Ford truck.  How cool is that oval grille?

In August, Ford had a rather impressive month when it came to F-Series sales, with 71,332 deliveries, the most since 2006. (Clearly, the company is getting its inventory pipeline flowing, something that it has been working on since the launch of the aluminum-intensive pickup.)

Certainly, the availability of trims like the King Ranch and the Platinum, which are more highly refined, more technically contented, and more comfortable than many a man cave, helps in sales.

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1939 Ford truck.  How cool is that oval grille?

But there are still a whole lot of people for whom a pickup truck is, at the start of the day, at the end of the day, a truck: something that helps get their job done.

As today is Labor Day in the U.S., Ford has pointed out a variety of projects over the years that its trucks have been involved in.

This includes the Hoover Dam. Construction began in 1931. Ford calculates that in order to build the massive structure, 5.5-million barrels of cement, 5-million cubic yards of concrete masonry, 15-million pounds of hydraulic equipment, 40 million pounds of electrical equipment, 20-million pounds of gates and valves, and 30-million pounds of reinforcing steel had to be moved. (Presumably not all of it with Fords, but you can be sure much of it was.)

On this Labor Day, let’s recognize those who do the hard work that we sometimes take for granted.