When Is a Jaguar Practical?

The word practical can be defined as functional, sensible, utilitarian.

The word practical can be defined as functional, sensible, utilitarian.

The word luxury goes to indulgence, extravagance, treat.

The Jaguar brand has pretty much been defined more in the context of luxury than practicality.

After all, Jag is the Grand British Sporting Brand. Even when the company was in its FoMoCo doldrums there were those who kept the flame burning, hoping that the manufacturer would bring back the “Grace, Space and Pace” that it was known for.

e

A classic E-Type

Which brings us to something rather curious.

At the Frankfurt Show in a couple weeks Jaguar is going to take the camouflage off of the F-PACE, which it is calling “the most practical Jaguar sports car ever.”

Practical and sports car seem somewhat oxymoronic. Putting Jaguar in the middle muddles things.

Ah, but you see this vehicle, which incorporates “all of the learnings from F-TYPE,” like torque vectoring and on-demand all-wheel-drive is not a sports car at all.

It is a compact sports utility vehicle.

Yes, Jaguar is joining the parade of those that are—or will be—offering what is likely to be a car-based ute.

F

A contemporary F-TYPE

The F-PACE uses the “Jaguar Lightweight Aluminum Architecture” that gives rise to its contemporary sports cars, like the F-TYPE, and Mike Cross, Jaguar chief engineer, Vehicle Integrity, said, “We haven’t made any compromises or exceptions: the new F-PACE had to be a true Jaguar and had to deliver the dynamics DNA. We’ve tested ride and handling to the limit, and the result is that the new F-PACE is as engaging and rewarding to drive as it is comfortable and quiet. As soon as you get into the vehicle you know immediately that it’s a good place to be.”

And to, presumably, pack a reasonable amount of stuff into.

F

Future F-PACE

They took it to Arjeplog, Sweden, in the winter to see how it would do at -15°C or less; they took it to Dubai to see how it would do at +70°C. (And in the case of Dubai, to probably check out the interest in the market.)

If Maserati and Lamborghini will do it, if Porsche and BMW do it, then can the people from Solihull be criticized for doing so?

But practical?  Really?

F