What Cadillac Needs

Cadillac is one of the most closely watched companies in the industry today as it works to reestablish itself as a competitive brand in the luxury space.

Cadillac is one of the most closely watched companies in the industry today as it works to reestablish itself as a competitive brand in the luxury space. While sales of luxury cars have recovered faster than a camera finds a Kardashian, Cadillac’s sales have been anemic.

Cadillac finished 2014 down 6.5% compared with 2013 sales (which also had been down, but only 0.5%), and through March of this year, it’s sales are down 6.8%.

And this is in spite of the fact that Cadillac, with cars like the ATS and CTS, has strong sedan offerings in the showroom. Arguably, those two cars are more than competitive in their respective spaces. Yet through March, ATS sales are off 20.4% and CTS sales are down 39.5%.

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Cadillac CT6

One place that Cadillac is pinning some of its hopes for substantial recovery is with the CT6 that was introduced at the New York Auto Show and which will become available later this year.

But is the CT6 the car that Cadillac really needs to reverse its fortunes?

That is the basis of a lively discussion with Mark Phelan, auto critic for the Detroit Free Press, Aaron Gold of cars.about.com, freelance auto writer Chris Paukert, and me on this week’s edition of “Autoline After Hours.”

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Cadillac ELR

In addition to which, the news last week that Cadillac is reducing the price of its extended-range electric ELR by $10,000 (going to $65,995, including delivery) while increasing the capabilities and performance of that car (which Phelan and I are most impressed with, although the market doesn’t share our ardor, as only 1,310 were sold in 2014), leads to a broader discussion of electric vehicles—and remarkably, it doesn’t turn into a disquisition about Tesla.

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You, too, can drive Fast & Furious

All that, and we even get into what the uber-popular Furious 7 means as regards the interest, or lack thereof, among young people when it comes to cars.

You can see it here: