Volvo: XC90 to Provide Traction?

Volvo introduced its first XC90 in 2002.

Volvo introduced its first XC90 in 2002. There have been a lot of changes in the market—and to Volvo—since then, to put it mildly.

And it is now launching its second XC90 crossover.

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To make it more special, last week it offered 1,927 vehicles—the number signifying the year Volvo was established—for sale on line.

These individually numbered “first edition” cars have a special badge on the tailgate as well as special door sill plates.

The 1,927 vehicles were sold out in 47 hours.

Said Alain Visser, senior vice president, Marketing, Sales and Customer Service, Volvo Car Group, “We are very pleased, but not really surprised.”

He ought to be.

Last month in the U.S., according to Autodata, Volvo delivered a total of 4,960 vehicles, cars and crossovers. The single biggest seller was the XC60, of which 1,792 were delivered.

While the First Edition sale was global, according to Volvo, the greatest number purchased was in the U.S. With the company’s sales off 10.5% year-to-date, the 1,927 is impressive.