Toyota & Burying the Lede

Consumer Reports released its 2010 Annual Auto Survey today.

Consumer Reports released its 2010 Annual Auto Survey today. The survey is based on 1.3-million vehicles that are owned or leased by Consumer Reports readers. Survey data is then used by CR’s “expert team of statisticians and automotive engineers” to predict the reliability of vehicles. They average the overall reliability scores (based on used-car verdicts) for the three most-recent model years (assuming that there wasn’t’ a major model change, if so, they use whatever they’ve got).

Some people might be thinking to themselves, “He’s burying the lede. He’s rolling out the methodology for how the survey was conducted, and that is usually buried in the last paragraph.”

Yes, that’s true.

But I think it is important for a single reason: Because the predicted reliability for an array of Toyota, Lexus and Scion vehicles is good. Really good. So good that the Scion xD is the best model on the list. In addition to which, the Yaris tops the small car category, the FJ Cruiser is the midsized SUV, Lexus LX luxury SUV, Sienna V6 FWD the minivan, and the Tundra V6 is the predicted most-reliable pickup.

 

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The top 10 brands are:

  1. Scion
  2. Porsche
  3. Acura
  4. Honda
  5. Infiniti
  6. Toyota
  7. Subaru
  8. Volvo
  9. Lexus
  10. Ford

While Toyota certainly has made a commitment to improving its quality, based on how all of this is calculated, makes one think that perhaps much of that hysterical reporting regarding uncontrollable and otherwise ill-performing Toyota products was a bit too hysterical. Unless, of course, they’ve invented a time machine that allowed them to go back three years to millions of customers. . . .