Toyoda’s Quality Plan Announced for Toyota

While this may not make anyone who presently owns a Toyota that is currently part of the recall feel any more comfortable, Toyota president Akio Toyoda announced a six-point plan today related to quality.

While this may not make anyone who presently owns a Toyota that is currently part of the recall feel any more comfortable, Toyota president Akio Toyoda announced a six-point plan today related to quality. Here it is:

1) Improve Quality Inspection Process - Toyota will once again inspect every process, while verifying the causes that led to the recalls, including quality in design, production, sales and service.

2) Enhance Customer Research - Toyota will enhance the customer information research offices in each region to collect information faster.

3) Establish an "Automotive Center of Quality Excellence" in key regions to further develop quality management professionals

4) Support from Outside Experts - Toyota will seek confirmation and evaluation from outside experts--in line with the industry's best practices--of its newly improved quality control management, based on the above improvements.

5) Increased Communication - In addition, Toyota will work to increase the frequency of communication with regional authorities.

6) Improve regional autonomy - To provide customers with satisfying products in each and every region, Toyota has long promoted the autonomy of its regional subsidiaries. We intend to further enhance this autonomy, listen carefully to each and every customer and improve quality.

Is this (1) the proverbial too little too late or (2) the appropriate response?

Time will tell.

A