5. March 2012
Look at this car:
Unless you’ve looked really close to determine just what the badges indicate, chances are you probably didn’t figure that it is a Kia. There is a bit of a giveaway, the way there are the central notches in the grille, which have become something of a signature for the brand, but arguably the overall shape of the grille, which more than intimates an internal organ that a German brand is closely associated with, is more dominant than the notches.
The car, the K9, is a rear-drive sedan, Kia’s first. It will go on sale initially in the Korean domestic market, then be rolled out to other markets subsequent to that.
Stated Soon-Nam Lee, director of the Kia Overseas Marketing Group, “K9 is our first rear-wheel drive large sedan, created without compromise in its design, driving performance and new technologies. K9 sets a whole new level of standards and values in the large sedan segment, and its design will be another Kia demonstration of our brand’s power to surprise the world.”
Surprise is an understatement.