Spicing Up the Evoque Design

The comments made by Gerry McGovern, Land Rover Design director, associated with the unveiling of the Range Rover Evoque Special Edition at the Beijing Auto Show, are just too amusing to let pass without some significant quoting.

The comments made by Gerry McGovern, Land Rover Design director, associated with the unveiling of the Range Rover Evoque Special Edition at the Beijing Auto Show, are just too amusing to let pass without some significant quoting. The vehicle was designed during an 18-month period by McGovern in cooperation with Victoria Beckham, “winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards,” “Creative Design Executive” for Land Rover, and person previously known world-wide as “Posh Spice,” who, with her colleagues Sporty, Baby, Scary, and Ginger, created a global Girl Power phenomenon in the ‘90s.

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Anyway, here goes.

McGovern:

"The design of the Range Rover Evoque has truly captured the hearts of customers worldwide. Working with Victoria, the intention was not to change the fundamental architecture and award-winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained color and detail changes."

That’s good.

"Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal. This dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing."

Given that the Spice Girls sold some 75-million albums, she clearly has a sense of what a “huge audience” is.

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Now hang on:

“Working with Victoria, we quickly recognized our similar design tastes and ambition for this car. For example, at the first meeting, Victoria herself inspired the use of rose gold. She was wearing dark clothes and no jewelry apart from a rose gold, man's watch. I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist. We both agreed it was the ideal way to introduce a softer touch to the bold, assertive exterior color scheme.

"Throughout the process we ensured the vehicle would appeal equally to both men and women. Victoria always maintained that she wanted her husband David to be proud to drive this car. We fully enjoyed working with Victoria and I am confident this special edition will appeal to discerning luxury consumers globally."

David, of course, is the man after whom a movie was named.

The only way we can follow McGovern is by quoting the legendary “Wannabe”:

“Zigazig, ha.”