Smaller Cars Bring Bigger Prices Reports Edmunds.com

Edmunds.com has reported that consumers paid about 10% more for a used, three-year-old compact car in July 2011 than they did in January 2011.

Edmunds.com has reported that consumers paid about 10% more for a used, three-year-old compact car in July 2011 than they did in January 2011.

The firm also calculated that the price for used, three-year-old traditional SUVs fell by 3.2% during the same period.

Take that and correlate it with gasoline prices that, according to figures from the U.S. Energy Information Administration $3.09 per gallon in January and $3.64 per gallon in July, about a16% difference.

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What’s perhaps even more interesting is this from Edmunds.com: the price of a new 2010 Toyota Prius bought in July 2010 depreciated 4.3% in one year. Similarly, a 2010 Honda Civic depreciated 5%.

The average price of all new 2010 models depreciated 28.9% during the same one-year period.

If this doesn’t lead to some considerations about the viability of small cars in a market that has more than its share of big vehicles, then here’s hoping you’re not in product planning.