See How they Spend

The following chart from Edmunds.com is part of its True Cost of Incentives study that shows the, well, incentive spending by the various vehicle manufacturers.

The following chart from Edmunds.com is part of its True Cost of Incentives study that shows the, well, incentive spending by the various vehicle manufacturers. One of the conclusions that Jessica Caldwell, director of industry analysis at Edmunds.com draws from this: “By kicking up their incentive spending, Toyota and Honda are sending a clear message that production levels are starting to return, even if those vehicles haven’t yet hit dealer lots.”

Automotive Incentive Spending, by Manufacturer

Manufacturer

Jun-11

May-11

Jun-10

Jun-11 vs. May-11

Jun-11 vs. Jun-10

Chrysler

$2,520

$2,400

$3,259

5.0%

-22.7%

Ford

$2,745

$2,475

$3,182

10.9%

-13.7%

GM

$2,966

$3,245

$3,893

-8.6%

-23.8%

Honda

$1,023

$983

$1,489

4.1%

-31.3%

Nissan

$2,027

$2,221

$2,594

-8.7%

-21.9%

Toyota

$1,631

$1,250

$2,141

30.5%

-23.8%

Industry

$2,165

$2,122

$2,690

2.0%

-19.5%

source: Edmunds.com

One of the things that is striking is how little, comparatively speaking, Toyota and Honda are putting on the hoods of their vehicles, compared with GM, Ford, and Chrysler.

Another key takeaway is in the far right column, which shows that overall, the industry as a whole is doing a whole lot better in terms of pricing.

One thing that you don’t see on the chart: Hyundai and Kia. Edmunds found that from May ‘11 to June ‘11 the South Korean automakers decreased their spending 8.2%, to $1,212 per vehicle.