Same As It Ever Was

Although it seems that vehicle manufacturers try to change their images and marketing messages more frequently than the weather changes in Detroit, we were surprised to come upon this message today from Jim Campbell, U.S. vp of Chevrolet marketing: “Nothing is as American as baseball, hot dogs, apple pie and Chevrolet.  We are proud to continue the tradition as the ‘Official Vehicle of Major League Baseball®.’ With our dealers we also hope to help prepare some future stars for the Majors with our support of youth baseball.”   Certainly, that baseball, hot dogs. . .phrase is one that certainly caught on in its day.  And clearly it resonates with a certain demographic of people who are likely to buy Chevys.  Whether it is a sustainable demographic or one that is going to, um, not buy a whole lot of cars and trucks going forward is the question.  Of course, when Chevy sends a bunch of bloggers to South by Southwest, it is clear they’re covering themselves.

Although it seems that vehicle manufacturers try to change their images and marketing messages more frequently than the weather changes in Detroit, we were surprised to come upon this message today from Jim Campbell, U.S. vp of Chevrolet marketing: “Nothing is as American as baseball, hot dogs, apple pie and Chevrolet.  We are proud to continue the tradition as the ‘Official Vehicle of Major League Baseball®.’ With our dealers we also hope to help prepare some future stars for the Majors with our support of youth baseball.”

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  Certainly, that baseball, hot dogs. . .phrase is one that certainly caught on in its day.  And clearly it resonates with a certain demographic of people who are likely to buy Chevys.  Whether it is a sustainable demographic or one that is going to, um, not buy a whole lot of cars and trucks going forward is the question.  Of course, when Chevy sends a bunch of bloggers to South by Southwest, it is clear they’re covering themselves.

We’re wondering: When does “Like a Rock” return?