Rolls-Royce Sets a Record

While we had previously argued that the auto industry is back in a big way predicated on the performance of Ford Motor Co., we can now make that statement in an indubitable manner.

While we had previously argued that the auto industry is back in a big way predicated on the performance of Ford Motor Co., we can now make that statement in an indubitable manner.

And it is not often that you have the chance to use a word like indubitable.

Rolls-Royce Motor Cars has announced that it had a sales increase of 171% in 2010 over 2009.

171%.

“Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique-ultra-luxury brand,” said Torsten Müller-Ötvös, Rolls CEO.

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In case you’re wondering, the company sold 2,711 cars.

2,711.

And lest you sniff that that figure, know that that handily bests the previous record set in 2008, 1,212 cars.

The vehicle that seems to be drawing them in is the latest model, the Ghost, as 80% of those buying one have never owned a Rolls before buying one. Or maybe “buying” is too common. “Purchasing,” perhaps?

The largest markets for Rolls in 2010 are:

  • U.S.
  • China
  • U.K. (they still have a factory in Goodwood)
  • U.A.E
  • Japan

“We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company,” Müller-Ötvös said. Which might mean that if you’re planning on getting one, you might want to order early.