Renault’s New Design for a. . .Pickup

While pickups may be big in the North American market, they are massive in South America, comparatively speaking.

While pickups may be big in the North American market, they are massive in South America, comparatively speaking.

So it is fitting that the Renault design center in Sao Paulo created a show car for the recent Sao Paulo Motor Show  that is a combination between an SUV and a pickup.

(Think the gone-and-lamented Ford Explorer Sport Trac).

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2010 Ford Explorer Sport Trac

The Duster Oroch concept was designed by RDAL, the Renault design center for Latin America, based in Sao Paulo.

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Duster Oroch

Laurens van den Acker, Renault senior vice president, Corporate Design, said, “The Renault Duster Oroch show car boasts the energetic, robust stance that appeals to customers. It’s the work of our Sao Paulo design center and packs an emotional punch which is characteristic of design in Latin America. While it takes its inspiration from the Duster, itself a robust vehicle with an assertive personality, our local design team has delivered a fresh interpretation of the model in the form of this show car.”

This, incidentally, is the Duster, an SUV:

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Duster

Noted Denis Barbier, Renault senior vice president and chairman of the Americas Region, “The show car explores the world of pickups—a segment we’re absent from at the moment but which totals around 900,000 vehicles a year.”

In reporting its third-quarter performance, Renault Group’s overall registrations were stable, but down 20.6% in the Americas region, which as a market was down for automakers by 8.3%.

Seems like a piece of that 900,000-vehicle market would be helpful to Renault’s fortunes in the region.