Putting an EV on Your Grocery List?

One sign that electric vehicles (EVs) may cause a transformation in more than just commuting patterns is being revealed in Zurich, as a company named Migros has opened what is described as “the world’s first dedicated Electric Mobility Concept Store.” The store is called m-way, and one of the products that is featured in it is the THINK City.

One sign that electric vehicles (EVs) may cause a transformation in more than just commuting patterns is being revealed in Zurich, as a company named Migros has opened what is described as “the world’s first dedicated Electric Mobility Concept Store.”

The store is called m-way, and one of the products that is featured in it is the THINK City. As Thomas Schröder, project manager at Migros explains, “The THINK City is the first purely electric vehicle in series production here in Europe. The car is visually appealing, and it accelerates well. Its high degree of recyclability convinced us that it was in line with one of Migros’ core values: sustainability.”

Migros is THINK’s distribution partner in Switzerland.

 

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Here’s the interesting thing about this: Migros is the largest supermarket chain in Switzerland. It is a cooperative, meaning that it has members who are consumers. In effect like a Costco or a Sam’s Club in the U.S.

Consider what this means: A complete alternative channel for buying vehicles. At grocery stores in the U.S. you can now buy all manner of things, from celery to cell phones, from tangerines to TV sets. You can do your banking and get your dry cleaning done.

So what about EVs?