Product & People

Although it’s often said that this is an industry that’s all about product, it is all about people, too.

Although it’s often said that this is an industry that’s all about product, it is all about people, too.

I received a press release from Fiat that included this picture:

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Which, I must say, puzzled me, because when you see non-car focused images from Fiat, they are more along the lines of this:

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Anyway, being intrigued, I read on. And learned that the woman in the picture is Anneliese Abarth. Yes as in:

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And I learned that Ms. Abarth is the widow of Carlo Abarth, the man who established the company that carries his name in 1949. His interest in things that are light and quick manifest itself in a motorcycle racing career in the late 1920s to mid-‘30s.

Anneliese Abarth was Carlo’s third wife.

Carlo married for the first time in 1934. The woman was a secretary to Anton Piech. And Anton Piech was the son-in-law of Ferdinand Porsche.

Makes you wonder why Abarth & Co. was sold to Fiat in 1971 rather than Volkswagen—although Anton Piech’s son Ferdinand didn’t take over the chairmanship of VW until 1993.