Prius By Numbers

Toyota plans to roll out—globally—10 new hybrid models in the next 20 months, and included in that number are variants of the vehicle that has become synonymous with “hybrid”: Prius.

Toyota plans to roll out—globally—10 new hybrid models in the next 20 months, and included in that number are variants of the vehicle that has become synonymous with “hybrid”: Prius. This will include the Prius v, the Prius Plug-in, and the Prius c.

The Prius v will go on the U.S. market in the fall, and the other two next year.

Here are some interesting data points about Prius from Ed LaRocque, national marketing manager, Advanced Technology Vehicles, Toyota Motor Sales:

· It went on sale—initially in Japan—14 years ago

· More than one million Priuses (although Toyota is now using “Prii” as the plural) have been sold in the U.S.

· More than two million Prisues have been sold globally

· Prius has 53% of the hybrid market in the U.S.

· Prius outsells Honda hybrids 3 to 1, Ford hybrids 5 to 1, and GM hybrids 18 to 1

· Of the Priuses sold in the U.S., 97% are still in operation

· Prius has the highest owner loyalty of any midsize car (not just hybrid—any midsize)

· Since Prius debuted, 16 automotive brands have entered the hybrid market, offering over 30 different models.

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As for the Prius v:

· It has an EPA estimated 44 mpg city, 40 mpg highway, 42 mpg combined

· It offers 34.3-cubic feet of cargo space, which is more than Chevy Equinox, Honda Element, Ford Escape, and Nissan Rogue

A full examination of the Prius v will appear in the July/August issue of Automotive Design & Production.